Welcome to TransMedia Institute’s web site. The institute’s purpose is to provide impartial, insightful analyses of the trends, factors and developments impacting the media industry. I founded TransMedia because I believe it is especially important for industry decision-makers and investors to be able to access a credible, unbiased source of information and analysis during this era of change brought about by, among other things, the Internet and related digital technologies.

At TransMedia Institute, our goal is to provide you each month with a well-researched report covering an important and/or timely issue facing the industry. These reports, or white papers, will be authored by our Fellows, who are informed and experienced industry participants. We are committed to providing these reports free-of-charge and will instead seek sponsors to support our efforts.

This month’s white paper analyzes the future of the news industry in the digital age. Written by TransMedia Institute Fellow Nat Worden, the report examines the issues and opportunities facing media companies as a result of the rise of the Internet and related digital technologies such as mobile devices. Nat’s report provides a window into the tumultuous changes that are buffeting traditional media outlets and quickly changing the way we get our news.

Last month’s white paper, which analyzed the future of televised sports, can be found on the Library page where it can be downloaded free-of-charge. The report examines the effects that the revolution in digital distribution technologies is having upon sports owners and broadcasters and looks at the challenges and opportunities facing each.

Thank you for visiting our web site. We look forward to having you come back on a regular basis as we publish more reports. Meanwhile, I encourage you to download Nat’s report on the future of the news business.

RICHARD DORFMAN
Chairman